by Ed Brancheau

As if you haven’t already heard, millions upon millions of people of people buy and sell on eBay every single day. Some only make a few sales here and there. Others have figured out what it takes to become “Powersellers.” Powersellers are the very small minority of eBay sellers that do at least $ 2,000 per month in sales on eBay and maintain a 99% positive feedback rating. Powersellers are the ones that really know what they’re doing and if you really want to be successful on eBay then follow the secrets they revealed to me.

So, what are the secrets, tips and tricks that will cause you to become a Powerseller as well?

Well, I’ll be completely honest with you… I may be well on my way but I’m not a Powerseller yet. However, one thing that I know from creating several successful businesses is that if you want to become the best at something, you need to copy those that are already successful, ask them to mentor you and ask questions and take notes. And now I am going to take what they taught me and pass it on to you.

This is part one of a four part article series. You will find links to the other parts of this article series at the end of this article.



Before, you rebuild a house, you need to tear down what doesn’t work and then rebuild. To just rebuild over the bad parts just doesn’t work. So, ask yourself this question: “Why haven’t I done it before?” And if you have done it before, ask yourself: “Why haven’t I succeeded before?” Now, before you say something like “I didn’t have the money” or “I don’t have enough time,” I want you to consider that the answer is really something that you can’t see. Let me draw an analogy.

Let’s say that you’re driving down the street and you see this house that is tilted. You walk up to the front door, the owner answers and you say, “Hello, did you know that your house is slanted and that there is probably something wrong with your foundation?” The owner replies, “I don’t know what you’re talking about. My house is perfectly straight!” How could they possible say that?! Well, it’s because they’ve been living there so long that they don’t even see the symptom let alone the real problem. So, consider that all the reasons that you haven’t done this before aren’t the real reasons. The real reason is the one that you can’t see… the foundation of the house.

Now, fill in this Bible saying: “_____ is the root of all evil.” You said “Money,” right? Well, would you be shocked if I told you that the Bible doesn’t say “Money”? You’re shocked aren’t you? Well, Timothy 6:10 actually says “The love of money is the root of all evil.” A few words makes world of difference don’t they? After all, if you heard “Money is the root of all evil” over and over again as a child then how could you ever have money around you and still remain good? The sad thing is that while the Bible’s actual saying, “The love of money is the root of all evil,” is true, the often misquoted version simply isn’t true. The Bible is talking about Greed not Money.

Another saying that I really hate is “Money doesn’t grow on trees” because it really does! OK, it may not physically grow on trees but it does grow like fruit on a tree. Investments are a prime example of this principle. If you invest and nurture your investments, they’ll grow and you can use some of the money to spend on yourself and replant the rest. Constantly feed the Goose and it will lay bigger and bigger golden eggs. Later in this article, I am going to tell you about a Powerseller that epitomizes this as he took $ 1,000 and turned it into $ 270,000!

My point with both of these sayings is that you need to get at the real reason that you haven’t succeeded rather than focus on the obvious symptoms.


According to the Powersellers that I interviewed, they believe that they number one reason that people fail on eBay is that they don’t treat it like a business. While the Powersellers that I talked to really love their work, the realize that it is a business. Even though it doesn’t cost millions of dollars to sell on eBay, they treat it like a business every day of the week and they have it organized like Microsoft or Ford or any other successful business. You know, even ballplayers who make their living playing a game treat their profession as a business. eBay Powersellers treat their business like a business worth $ 100 million.


This is the absolute hardest thing for me because I am one of those people that likes to go with the flow. Although whenever I’m not organized, I always lose money because I can’t find the web address to that one special deal that I found out about. Or I forget about some meeting or to make a call to place an order. You’ve got to be organized to be successful. Successful businesses are highly organized and disorganized businesses are short-lived.


This strategy is kind of similar to #3 but I want to make it specific anyways. I have used this strategy for a couple of my small businesses and I am told that it also works very well on eBay. You see, one thing that amateurs try to do is the try to do a little of everything everyday. Post a few listings, answer a few emails, go to the bank every morning, package a few items and mail them. The problem is that this just doesn’t work because you’ll be all over the place and unfocused. And when you’re unfocused, you make mistakes and mistakes cost money!

A better way to approach your business is to do one or two things per day. For example, make Wednesday your shipping day. Simply package all of the items that you sold and then drop them off with your shipper. Make Tuesday the day that you go to the bank. And make Thursday the day that you get all of your listings ready to be posted. The main point is to focus on one thing until you’re done with it and avoid getting scattered all over the place.


It takes a team of 55 players to win the Super Bowl and 25 players to win the World Series. How are you going to create a successful eBay business on your own? Now, you might be thinking “But I’m more of a tennis player type.” Well the best tennis players in the world have coaches, trainers, medical staff, agents, publicists and tons of other people that are there to help them succeed. Do you think that the President could have even become President without a campaign team?

Or maybe you’re saying something like “But I can’t afford to hire someone!” Look, you can’t afford not to. Take this article for example. I dictated it into a digital audio recorder, copied it onto my computer, had somebody transcribe it for a few bucks (probably in India for all I know), edited it myself and then hired another kid to submit it to over 300 article directories.

On top of that, while the kid submits the articles, I’ll be writing another article. All of this cost me about $ 30 and would have taken me at least five hours to do on my own. I’m worth more than $ 6 an hour and so are you. Always look at it this way and you’ll make more money and more money.

One of the best places to check for very reasonable and reliable outsourcing is Elance at:


And yet another consideration is to barter with people. I know a gentleman that is about 75 years old and doesn’t even own computer. And yet he makes over $ 100,000 per year online. How does he do this? Well, his grandson knows a ton of stuff about how to create a web site, how to market online and other things. So this gentleman makes fishing flies and lures and his grandson sells them on eBay. In addition, this gentleman dictates articles into an audio recorder for his fishing email newsletter for which he has over 5,000 subscribers. He takes care of the creative stuff and his grandson manages the business and they split the profits. There is not excuse… if you don’t know how to do something find someone that does!


Well, that’s it! Armed with these secret eBay strategies, you too should be well on your way to making a very substantial income on eBay. However, should you wish to obtain even more information about how to make money on eBay and the rest of the Internet, please visit our eBay store for some fabulous informational products.

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Finally, if you missed any of the four parts of this article, you can read the other three at the following addresses:





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