You’re creating your Internet marketing strategy for your home business website and you’ve decided to make video marketing an integral component of your campaign. You’ve heard how popular video has become on the Internet and you’ve decided to take advantage of this popularity to promote your new enterprise.

After you’ve created your video you will need to know how to market your production online to drive traffic to your website and this article will explore the best techniques available to gain maximum exposure for your home business.

1. Of course the first step in promoting your new video is to post it on your home business website. As we all know content drives traffic and video content will take your web page to the next level. Statistics show that visitors to websites containing video, on average, stay longer than on text only sites.

2. In addition to posting your finished product on your own website or blog you should also add it to the most popular video sharing websites online. The more often your video is viewed on the web the more exposure your home business will receive and therefore the more traffic you will drive to your home page.

3. Video traffic exchanges are another excellent option to help attract visitors to your website. By placing your production on these websites you can earn points for watching other videos however the number of views of your product depends on you viewing other videos.

The more points you earn watching other people’s productions the more frequently your video can be seen. However this technique can be time consuming and may not be the best option if you’re pressed for time.

4. If you have an email list you can share your video with your potential customers as well as your existing clients. This is an excellent method for attracting new patrons as well as for cross selling to your existing customers.

5. Posting your video on some of the most popular social networking sites such as MySpace, FaceBook, Twitter and Squidoo can also produce excellent results. Be sure to check the terms and conditions before posting to make sure this type of promotion is allowed.

6. Posting to bulletin boards and forums will allow other members to view your video and if they like it perhaps they will share it with their friends and family which will help to create more traffic for your home page.

7. Adding a link to your video in the signature of your email is another excellent way to spread the word. Everyday email messages to friends and family will help to gain exposure for your home business.

8. Offline marketing techniques such as classified ads, flyers and brochures with the website address of your video included are other tactics you can employ to help reach the masses and bring them to your website.

9. Create a press release announcing your new production and of course include the link to your video in the release.

10. Optimize your video for the search engines by including keywords. Include a keyword or phrase in the filename of your video, in your title, and in your video tags and meta tags which will also help target your audience.

There are many tremendous Internet marketing techniques available to market your video and to help you gain the maximum exposure possible for your home based business online which will help drive traffic and increase sales.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has now set his sights on Affiliate Marketing and creating successful Home Based Businesses online to apply his trade. If you want to get in touch with Bob or learn more about Affiliate Marketing or setting up an Internet based Home Business please visit:
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