Leverage is the ability to achieve a hefty gain from a small investment – whether that investment is time, effort or money.

We typically think of leverage as the mechanical gain that derives from using a lever. In fact, Archimedes once boasted, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

But leverage isn’t limited to the physical world of mechanical advantage – it applies in many other conditions as well.

In the corporate world, Change Agents frequently speak of altering one or more business “levers” in order to bring about organizational change or transformation. Unfortunately, in today’s world, those business levers are often perceived negatively, resulting in job cuts, down-sizing, bankruptcies, or other forms of corporate re-organization.

But leverage has many positive implications as well.

People apply financial leverage when they use borrowed funds to increase their ROIs, or when they use options to control large numbers of stock much cheaper than if they had purchased the stock outright.

Home businesses apply leverage when they function online. Simply by being online, they’ve removed the boundaries of geography (and largely, time as well) and leveraged their advertising dollars, since it requires about the same amount of money to create an ad that reaches only a small number of people as it does to create an ad that reaches a global market.

If we were running a small “brick and mortar” store, we might be satisfied with traffic that numbered in the hundreds, but as an online business, we want massive traffic numbering in the hundreds of thousands, or even millions – and not just any traffic, but targeted traffic.

We are using leverage when we use tools such as Google AdWords: we use the Google technologies to generate targeted traffic for us and send it to our website.

The Net provides us with many forms of leverage, but they basically all boil down to the use of technology. Technology is one of the greatest levers ever invented.

Most affiliate internet marketers are familiar with the use of autoresponders and search engines, etc., but they habitually fail to make full use of the technology lever in their back office processes – including everything from managing sales leads to fulfilling the order and taking care of the follow-on billing and customer service issues.

Those online businesses that take fully leverage technology are the ones who will succeed in this competitive environment.

If you’d like to learn how you can leverage technology and the power of automation to help your business succeed, I invite you to visit my website to find out how:

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