According towards the report in Europe, the Porsche sales director Maier statements that Porsche estimates that its revenue result in European market is anticipated to enhance by twenty percent and the organization will release with this summer season the brand new brand technique.
Maier notes that the release of the brand new car and the expansion of the distribution network will be of big help to elevate the sales and profits performance. It’s known that currently Porsche is developing a type of new sport activity car. Also, diesel, diesel turbocharger and hybrid Panamera car is under manufacturing.
The worldwide gross sales outcome of Porsche in last year reached 97 thousand and among which were 37 thousand sold in European market. It had also processed the number of orders for 44 thousand cars. German is the largest sales market of Porsche in European region and the sales and profits figure in that country was 13,211. Britain and Italy followed subsequently after Germany, embracing product sales figures of 6796 and 3946 respectively. Porsche Cayenne has the most favorable income performance among all the Porsche cars. It’s understood that Porsche has encountered wide range of applause and loyalty from media and consumers. The world class automobile media in Europe has recognized the excellent performance of Porsche cars for a consecutive period of many years. Besides, the sales and profits performance of Porsche cars in new rising marketplace is continually improving as well. The brand advantage has provoked a set of fervent selling in the world.
Maier has revealed that Porsche is planning to break through the sales and profits milestone of hundred thousand in this year. From the long term’s perspective, the intended annual sales and profits figure of Porsche is anticipated to double and reach 200 thousand. Based on the available data, this goal is fairly likely to be materialized.
The new brand name strategy
Moreover, Porsche will also announce its new brand name technique with this summer season. Maier has uncovered for the very first time when receiving the media interview that: the name for that long term development of Porsche will be: 2018 Strategy.
The brand name strategy of Porsche marks the core technique of this corporation. It is of great guiding function to the set up of other strategies in the company. Only through maintaining and reinforcing the brand advantage of Porsche can we ensure the value creation growth of the corporation. Maier added.
The new brand technique will mark a revolutionary progress for this organization and Maier has declared that he will not design new brand name slogan for your new goods.

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