According for the report in Europe, the Porsche revenue director Maier statements that Porsche estimates that its sales and profits result in European marketplace is anticipated to increase by twenty percent and the company will release with this summer the new brand name strategy.
 
Maier notes that the release of the brand new car and the expansion of the distribution network will be helpful to elevate the revenue performance. It really is known that currently Porsche is developing a type of new sports activity car. Furthermore, diesel, diesel turbocharger and hybrid Panamera car is under manufacturing.
 
The worldwide income result of Porsche in last year reached 97 thousand and among which were 37 thousand sold in European market. It had also processed the degree of orders for 44 thousand cars. German is the largest sales market of Porsche in European region and the sales figure in that country was 13,211. Britain and Italy followed subsequently after Germany, embracing product sales figures of 6796 and 3946 respectively. Porsche Cayenne has the most favorable income performance among all the Porsche cars. It really is understood that Porsche has encountered wide range of applause and loyalty from media and consumers. The world class automobile media in Europe has recognized the excellent performance of Porsche cars for a consecutive period of many years. Besides, the sales performance of Porsche cars in new rising marketplace is continuously improving as well. The brand advantage has provoked a couple of fervent selling in the world.
 
Maier has unveiled that Porsche is planning to break through the income milestone of 1 hundred thousand in this year. From the long term’s perspective, the intended annual sales figure of Porsche is anticipated to double and reach 200 thousand. Based on the available data, this goal is exceptionally likely to be materialized.
 
The new brand strategy
 
Moreover, Porsche will also announce its new brand name technique in this summer. Maier has uncovered for the 1st time when receiving the media interview that: the name for the long term growth and development of Porsche will be: 2018 Strategy.
 
The brand name technique of Porsche marks the core strategy of this business. It’s of great guiding function to the setup of other strategies in the organization. Only through maintaining and reinforcing the brand advantage of Porsche can we ensure the value creation development of the corporation. Maier added.
 
The new brand name strategy will mark a revolutionary progress for this company and Maier has declared that he will not design new brand slogan to the new products.

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