Currently, there is an immense valuable power that social networking sites like Twitter and Facebook hold for the growth of your business. These tools have made the possibilities limitless when it comes to marketing your business to the world. There are ways you can use these websites to strengthen your network of contacts and clients and to market your business in creative and effective ways online. These two very popular networking sites can act as a gateway to clients that would otherwise be difficult to reach.

Creating a Twitter account for your business will help you relay important concise messages, more commonly known as “Tweets”, to a targeted list of prospects. You can start off by searching for people who would be interested in what you have to say about your business. This social networking site allows you to search for people or companies that will help you build a list of followers who have a particular interest in the content you’re sharing. Commenting on others in your industry and offering something useful will make their readers latch on and follow you as well.

Twitter will even give you the opportunity to communicate privately or openly to very prominent people who you would not be able reach by phone or email. Many celebrities, CEOs, famous athletes and media gurus use Twitter to communicate with their fans and friends. This could be very effective for your business, especially if someone like this responds to you openly and their extensive list of followers take interest.

Facebook on the other hand used to be a tool used primarily by college students but has evolved into a valuable business marketing tool. Offering a company Facebook page will link you with even more potential clients worldwide as friends and friends of friends take interest in what you have to offer. Keeping your page updated will ensure that your business is featured on the home page of your followers – driving a steadier flow of traffic to your site.

Both of these social networking sites have been proven to drive traffic to websites and increase client numbers. They both enable you to take a personable approach to business with an unlimited number of followers and it only makes sense to take advantage of their incredible power because they’re free, easy and fun to use, and produce phenomenal results.

Gayle Ramsey is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Gayle and her team have assisted hundreds of people in generating profits that exceed 0K or more in their first year. For more information and to contact Gayle, visit: