Ezine advertising works, but only if you know how. A tool is never at fault if you don’t know to use it … Today’s article offers a mini-guide for all ezine advertisers who want to understand some simple, but many times overlooked principles of advertising in ezines. For an easier understanding, these principles are presented below using a Q & A format.


In any type of online advertising the best results are achieved when you drive targeted traffic to your landing page. That’s why the best ezines to advertise with are the ezines whose topic matches the topic of the product or service you plan to promote.


Ask questions! They are the most amazing thing that we can ask when we are on a first date with someone. You just have to be careful not to overdo it and turn it into an interview! Questions are the best way to get to know someone and show them we are interested in them. On a first date you just have to be careful not to overdo it and turn it into an interview!


Dale Carnegie in his amazing must-read book, “How to win friends and influence people” shares about the power of asking good questions to show that we are interested in connecting with someone else.


You must have been to a party and you have been the one asking the questions and doing most of the listening? If you have you will probably agree that the other person thought that the conversation was quite interesting – funny that! You probably did less that twenty percent of the speaking but you got 100% of the credit!


If you are a guy and ask careful questions from a lady, you will often find yourself jumping to last-base, thus saving yourself a lot of legwork trying to build rapport with her. Asking questions and listening is one of the most naturally flattering things you can do to anyone.


If you are a lady and want to stroke a guy’s ego and make him feel good then ask lots of interesting online questions and then listen to the answers. You will have the guy on a string from there on!


Despite the ego-focused side of asking and listening there is a genuine side as well. Because the people who are genuinely interested in someone else and ask great questions are the people who are always popular and well liked. Faking interest is the worst thing you can do. And at the end of the day, if you are not a natural listener then put yourself to the test and practice. You will start to learn SO much about so many things and you will discover parts of people that are just SO interesting to learn about.

I am Mohan read mathematics at Stanford and remained there for his MS. From 1998-1999 on researched in Evolution and in Animal Behavior in  Camrbidge, UK. I was was then a professor in the departments of Anthropology and Biology, New Jersy College, USA. Now teaches at the department of Zoology. Carried out research in several areas of evolutionary biology, particularly in sexual selection and the comparative method.