Networking can be as simple as A B C. It is an excellent tool for marketing, etiquette, relationship building, career and academic advancement and development. It is not as complicated as individuals make it out to be. As a matter of fact, networking can be an easy business tool that can generate great results.

Listed below are simple steps individuals can take to excel in their networking endeavors!

A – Applied Awareness
Networking is mostly about awareness. It happens all around you and can also be created. The important point here is to be aware of your surroundings. Paying attention can have a really big pay off. The next time you attend a networking event or gathering, survey the room. Walk around and find out who is there. If you are a member of the organization, make it a point to introduce yourself to the visitors and guest. Make a mental note of who is at the event and find ways of speaking and interacting with key people that can help build your network.

B – Benefits of Following Up
A successful networking event is never complete until the individual follows up with their business counterparts. The follow up should be timely and meaningful. It should be sincere and beneficial to both parties. Even if you believe that there is not a mutual interest, still keep in contact with your business counterparts. You can refer them to a friend or colleague in the future or you can see them again at a similar networking event. This business counterpart can also invite you to events and refer you to their friends or colleagues. There is no harm in building bridges and making useful connections.

C – Creating a Networking Opportunity
The incredible thing about networking is the ability to create opportunities and chances to expand your social and business endeavors. It is practically limitless as to how networking can establish opportunities for growth and development. Whether it is a week, a couple of months or a year, time should not be a factor to your networking success. Individuals should highly consider the quality of their relationships and the value of their business. There are clearly no price tags for those fundamental aspects.

Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Metro-Atlanta, GA. Newly published author of “SIMPLEnetworking: Creating Opportunities … The new form of success!” View excerpts of the book and polish your professional approach:

More Network Articles