Email marketing is one of the most effective and efficient ways of boosting your website conversions because it gives you an opportunity to build rapport with the people who visit your site. However, you might be dubbed as a Spammer in case there any lapses on your side while email marketing. To avoid this situation which might damage your business prospects, follow a few guidelines. First and foremost, ensure the content you supply to your clients is of good quality. In addition, the following guidelines might help you expand your business and build strong a relationship with your clients:

Avoid buying contact lists from other companies

Buying a list of contacts from another company is not an effective email marketing technique. Also, be wary of websites, which claim they will enable your marketing campaign to reach more than a million Internet users through the lists they provide. Some of these sites might be genuine and reputable; the rest, however, are not. You should steer clear from most such situations. Also, keep in mind, when you buy a list for your campaign, you have no way of ensuring whether your products or services are required by the people on that list.

Ensure an auto-responder system as a part of your email marketing campaign

With an auto-responder, you can provide an ‘unsubscribe’ link as a part of your email marketing campaign. In doing so, you are providing your readers a chance to opt-out then and there. When customers know they can unsubscribe from a campaign, they are less likely to file Spam complaints against the same. On the other hand, when non-professionals or Spammers send you an email list they request you to return a mail saying ‘remove.’

Ensure your contact details are visible

You will surely want your readers to contact you after they’ve gone through your email marketing campaign. Hence, you must provide them with the necessary details to get in touch with you. When readers see your contact information, they feel a lot more comfortable. Also, with time, they’ll start trusting your name and business. Your campaign can contain an address or a link to your customer care option or options that you check regularly.

Ensure privacy

The first thing most subscribers to email marketing campaigns worry about is whether their privacy will be compromised. Unless they are sure about it, they will not provide you with their email addresses. You can easily acquire a standard privacy policy on the Internet as there is no dearth of the same. All you have to do is download the policy and upload it on your portal. A privacy policy gives extra credibility to your campaign and consequently your business.

Ensure concise email marketing

It is a better option to send short emails. In doing so, you are ensuring your email marketing does not enter the bulk or the junk mail folder. What most people do is they delete all the mails in the bulk folder, without even looking at what they contain. No matter how good your email marketing content is, if it reaches the bulk mail folder, then the chances of it being read are bleak.

Gary San is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/email-marketing ), a leading Web and permission-based email marketing service .

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