I hear a lot of talk today about Twitter in the marketing world and how it’s so important for a business to have an account. I blame this for the massive amounts of spam I get on my Twitter account on a daily basis. When I first signed up for Twitter, there was only a fraction of this type of behavior but now it seems to be taking over the place.

This is because everyone thinks a business, especially an online business, needs to have a Twitter account. You’ve probably heard all about the benefits to having a business account through Twitter and for the most part, I agree to these benefits.

However, the problem lies in the fact that not every business that signs up for a Twitter account knows how to execute it properly as far as marketing goes. If you’re going to launch a fail Twitter campaign, it’s going to have more of a negative impact than just staying away from Twitter in the first place.

Therefore, I don’t believe online businesses need Twitter unless they know how to use it successfully and beneficially for them. If you sign up for a Twitter account just because you hear everyone’s doing it and you should to, you’re destined to fail.

Buying Twitter followers, using spam tactics and other inappropriate forms of Twitter usage will do more damage to your company’s online presence than not having an account at all. If you don’t have the time available to launch a successful campaign, you don’t need Twitter and trying to run an account will only do more harm than good.

If you’re a business who’s going to use Twitter, get educated first and do it right. A solid, non-spammy business account will do well on Twitter. The former will get blocked or banned just like the rest that invade Twitter on a regular basis.

Lisa Mason is a freelance writer with a specialty in Internet content and SEO articles and the author of How to Earn a Living Writing for the Internet as well as two poetry anthologies and a how-to poetry book. She has written thousands of articles, hundreds of eBooks and thousands of website pages and related content.

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