Guidelines for ecommerce websites

Ecommerce has become a rich industry, as many consumers are moving online, as the online media channels have increased our dependency over internet. Ecommerce continues to grow up the sales from time to time. Internet has provided an opportunity to the standard shift...

BOA’s Whiplash Strategy

Another shining example… …of how not to treat your customers. Prior to the subprime debacle, Bank of America embarked on a customer relationship strategy that I found very refreshing.  When you entered their lobby, someone greeted you warmly and offered...
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